Consumers Want Sustainable Beauty Packaging, Novi Connect Helps Brands and Manufacturers Make that Happen
San Francisco, CA — (October 8th, 2021): Clean and sustainable beauty is no longer optional. The beauty industry is a long-time top offender in plastic waste. In 2018, nearly 7.9 billion units of rigid plastic were created for beauty and personal care products in the United States alone. An EPA report states that packaging makes up a third of all household waste. Consumers are holding themselves more accountable for their impact on the planet, and they are demanding the same from their beauty brands. However, brands need help to be more transparent and progressive, and source sustainable packaging options to improve their footprint. That’s where Novi Connect steps in. Novi connects brands, suppliers, and retailers on one platform to build new products, vet ingredients, order raw materials, and purchase alternative ingredients and sustainable packaging.
“Post pandemic, the pace of movement toward more environmentally-friendly and sustainable packaging is faster than ever,” says Kimberly Shenk, Novi Co-founder & CEO, “Novi Connect leads the charge with sustainability packaging and ingredient alternatives offered on the platform, which will hopefully create positive ripple effects through the entire beauty space.”
Sustainability in cosmetic packaging is in the midst of a movement. A recent report cited that 74% of consumers say they would pay more for sustainable packaging, and almost 2/3 of North American Consumers prefer eco-friendly brands. Novi’s platform provides brands and manufacturers with packaging that meets their standards and allows them to quickly and easily order sustainable packaging samples with a clear understanding of pricing and lead times. Users can sample and order pre-vetted packaging on the Novi marketplace that meets the ever-changing regulatory policies, retailer requirements, and sustainability standards. Novi also assists retailers ensure the brands on their shelves seamlessly follow business regulations, helping to bring better products to market faster.
Novi Connect is the first B2B marketplace to help brands build and manufacture transparent products. The company was born from CEO and Founder Kimberly Shenk’s experience in the beauty industry, realizing the difficulty in developing clean products without knowing source-level ingredient details. Novi offers detailed ingredient data to brands and manufacturers during the R&D and procurement process, a long-overdue solution. Novi recently announced $10.3M in new funding from Greylock, with participation from Defy Partners, Thomas Layton (Executive Chairman of Upwork and former OpenTable CEO), and Yannis Skoufalos (former Global Product Supply Officer at P&G).
Visit noviconnect.com to learn more. Create a free account at https://www.noviconnect.com/sign-up to discover, sample, and purchase pre-vetted sustainable packaging with access to upfront pricing, lower MOQs, and transparent lead times.
About Novi
Novi is here to change the way brands and manufacturers source ingredients, fragrances , and packaging to more effectively create transparent and sustainable products that consumers demand. It is the first technology-driven network solution that enables manufacturers to build and buy every part of the product. Brands and Manufacturers use Novi to develop new products from the ground up or reformulate existing ones to meet ever-changing regulatory policies, retailer requirements, or their unique sourcing and sustainability standards. Suppliers join Novi to support transparent product development, highlight innovative ingredients, and increase discoverability. Retailers trust Novi to help brands seamlessly adhere to their ingredient policies.
